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<issued>2006-01-26T00:56:00-08:00</issued>
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<created>2006-01-26T08:56:22Z</created>
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<title mode="escaped" type="text/html">London confirms 'milestones' plan</title>
<content mode="escaped" type="text/html" xml:base="http://www.gamblingman.co.uk/blog/othersports/blog.htm" xml:space="preserve">&lt;div align="left"&gt;Organisers of the 2012 Olympics have unveiled a "schedule of milestones" for the build-up to the Games in London.&lt;br /&gt;It includes target dates for the sale of tickets, the recruiting volunteers and attracting key sponsorship deals.&lt;br /&gt;London 2012 deputy chairman Sir Keith Mills said the aim is for sponsors to foot the bulk of the London Organising Committee's projected £2bn expenditure.&lt;br /&gt;"The successful delivery of the Games and the Paralympics relies on getting sponsors on board," he said.&lt;br /&gt;Under the schedule, the London 2012 Volunteers Programme launch will be in 2010, providing opportunities for up to 70,000 people to help stage the Games.&lt;br /&gt;The key milestones in the London 2012 schedule unveiled by Mills are:&lt;br /&gt;2006: Marketing/sponsorship plan &amp; launch of logo &amp;amp; brand2007: Venue overlay specifications2008: Beijing Closing Ceremony handover to London 20122010: Volunteer Recruitment programme launched2011: Olympic Games tickets go on sale2010-12: Test events2012: Olympic Games opening ceremony, 27 July2012: Paralympic Games opening ceremony, 9 August&lt;br /&gt;Mills told delegates at the Olympic Business Conference in London: "Of the £2bn, around 35% will be raised from commercial sponsorship here in the UK.&lt;br /&gt;"The remainder will come from LOCOG's share of the IOC broadcasting and sponsorship revenues, and from merchandising, ticket sales and other commercial activities."&lt;br /&gt;He added: "Sponsors will not only help us put on the most spectacular Games ever, but they will also help us deliver a real sports legacy in the UK that will be enjoyed for many years after 2012." &lt;/div&gt;</content>
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